I’m ashamed to admit it, but I’m one of those women that has clothing in her closet I’ve only worn a few times, and a number of them impulse buys. It’s been a goal of mine to really be conscious of quality and what suits my body and lifestyle, and cut back on my closet.
The Earth’s not happy 🌎
Emily Farra (the editor of Vogue) mentioned that “fashion is the second-most polluting industry in the world, surpassed only by petroleum. Picking up and disposing of brand new clothes all the time drives demand for nonstop manufacturing and a high carbon footprint.” I usually picture pollution as miles of plastic in the ocean, but that’s a pretty impressive statement.
Give me numbers!
James Reinhart, the CEO of ThredUP, recently sent out an annual Resale Report to ThredUP customers (which is genius in regards to marketing; everyone should do it). Customers feel like they’re involved with the brand, and the company can put out some really interesting info. Like this:
Being the marketing geek that I am, these numbers are fun to look at, especially when you consider how much the market for secondhand is changing.
Another fun stat he mentioned: Buying used instead of new for one year saves a person about $2,420. That’s easily a round-trip to Europe, a lot of dark chocolate, and an impressive collection of cat toys. You know who you are. 😉 🐾
Reworn isn’t weird…
So here’s my ultimate goal; having a smaller number of more high-quality items in my closet. For every new item that comes in, 2 must go (so I REALLY need to like it). The fact that it’s not new isn’t a problem, and it’s more sustainable. Patagonia also figured this out (and in case you didn’t know), has a new “worn wear” program where you can get secondhand Patagonia products for decent (lower) prices.
This may not COMPLETELY curb my Stitch Fix addiction, but they can also help me figure out the brands I really like and want to focus on.
Want $10 to try out ThredUP? Click below: